Upcoming
events
HP is keen to maintain close and personal contact with our clients. If you’re interested in attending one of our events, please get in touch with your account manager, or register for the event. We look forward to welcoming you!
All upcoming events
AI Summit Brainport
12 November 2026 | Evoluon, Eindhoven, Netherlands
The AI Summit Brainport brings together the region's leading innovators, technology partners and business executives to discuss the opportunities and challenges of AI adoption. HP will share insights on AI PCs, advanced computing and the future of work.
Managed Print Services Lokale Overheid Event
12 November 2026 | HP Amstelveen, Netherlands
Local government organizations are facing growing challenges around cybersecurity, digital transformation, workplace modernization and print management. This event explores the latest trends, best practices and innovations helping public sector organizations create secure, efficient and future-ready workplaces, while offering opportunities to learn from experts and exchange experiences with peers.
NATO Edge
17-19 November 2026 | Turkey
NATO Edge is a premier event focused on defence, security and digital innovation, bringing together military leaders, government representatives, industry experts and technology providers from across NATO member states and partner organisations. The event explores the latest developments in defence technology, cybersecurity, AI, secure communications, digital transformation and operational resilience. Through keynote presentations, expert discussions and networking opportunities, attendees gain insights into the technologies and strategies shaping the future of defence and security.
Heroes Dutch Comic Con 2026
21–22 November 2026 | Utrecht, Netherlands
Heroes Dutch Comic Con is the largest pop culture event in the Netherlands, bringing together fans of gaming, comics, movies, cosplay and anime. The event features celebrity guests, live entertainment, gaming experiences and a large exhibition floor.
CIO Day 2026
24 November 2026 | Nieuwegein, Netherlands
CIO Day is one of the leading executive IT events in the Netherlands, bringing together CIOs, digital leaders and technology decision makers to discuss the trends shaping the future of business and IT. The event features keynote presentations, expert panels and peer-to-peer discussions on topics such as artificial intelligence, cybersecurity, digital transformation, data strategy and leadership. It offers a unique opportunity to gain insights from industry experts, exchange experiences with peers and explore innovative approaches to today's technology challenges.
Benelux Cyber Summit
25 November 2026 | Amsterdam, the Netherlands
The Benelux Cyber Summit brings together cybersecurity leaders, CIOs, CISOs and IT decision makers to discuss the rapidly evolving threat landscape and the strategies organisations can adopt to strengthen cyber resilience. Through keynote sessions, expert panels and real-world case studies, attendees will gain insights into topics such as ransomware, AI in security, risk management, compliance and secure digital transformation. The event also provides valuable networking opportunities with industry peers and security experts from across the Benelux region. As a Presenting Sponsor, HP will also be represented on stage by Pelle Aardewerk, who will share insights during a dedicated speaker session.
Bett UK 2027
20–22 January 2027 | London, United Kingdom
Bett is the world's leading education technology event, bringing together educators, policymakers, school leaders and technology providers to explore the latest innovations shaping the future of education. The event features expert speakers, EdTech solutions, networking opportunities and thought leadership on topics such as AI, digital learning and education transformation. HP will showcase its education portfolio and share insights into the key technology trends shaping the future of learning and teaching.
AI Discovery Experience
on request
Join us for an immersive workshop on AI, tailored to align with your strategic AI goals. Explore how artificial intelligence can drive innovation and efficiency in your business operations. This is your chance to delve into cutting-edge solutions that will help you achieve your objectives and stay ahead in the competitive landscape. Interested? Please contact us.
HP Innovation Forum
December 1 (BE) & 3 (NL) | HP Diegem & HP Amstelveen
At HP’s Innovation Forum, we bring together customers, partners and experts to explore AI, automation and the future of work. Expect real use cases, thought leadership and hands-on experiences. More details coming soon.